India under a microscope

In this episode, Ms. Neha Modgil has insightfully portrayed the current development and future potential of India with the help of PEST analysis.

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About the Mentor

About the Mentor

Neha-Modgil

COO & CMO, TECHVED CONSULTING

She is a pioneer in the Digital business & has digitally transformed UX & CX across the globe.

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Browse through the most frequent questions

What is PEST analysis?

PEST Analysis (political, economic, social and technological) is a management tool used to assess external factors influencing an organization's operations in order to remain competitive. A popular variation of PEST, PESTLE, also takes legal and environmental factors into account.

Who invented PEST analysis?

Francis Aguilar, a professor at Harvard University, invented PEST Analysis. This was originally a scanning tool known as ETPS, which first appeared in the 1967 book "Scanning the Business Environment." As the years went, the name was transformed into the acronym we know today.

What is the purpose of PEST analysis?

The PEST analysis can assist in determining whether a particular nation or area has the potential to produce lucrative business. Any market has the potential to be profitable or unsuccessful, and analysis aids in weighing the pros and cons and determining how the decisions your business makes or the path it wants to take fits in with the very real influencing aspects of the outside world.

What is the social factor in PEST analysis?

A PEST Analysis should incorporate social factors such as workplace and lifestyle trends, cultural attitudes, demographics and age distribution. These factors help in studying population growth, age distribution, career attitude, etc. hence, gauging the potential size of the market.

What are the advantages of PESTLE?

1. It has an easy framework.
2. It makes it easier to comprehend the larger business environment.
3. It promotes the growth of analytical and strategic thinking.
4. It can help a company foresee potential business threats and take precautions to avoid or lessen their effects.