ServicesStrategy & Consulting Content Strategy

Content Strategy

We build the voice for your brand We create clear, concise and compelling content for brands to communicate with their target audience.

Content Strategy Services By Techved
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We Create Personalized Content For Businesses

We create product/service specific content to ensure that the brand communicates effectively with their target audience. This creates a positive bond between the brand and their target audience which is very important for businesses to grow and maintain their customer base.

Personalized Content Creation for Businesses - Techved
Technical Content Writing for User Experience (UX) - Techved

Technical Content

We have extensive knowledge across various sectors in the industry which enable to us write technical content with precision.

Conversational Content Creation for User Engagement - Techved

Conversational Content

We create personalized content for a conversational flow to keep users engaged and meet their expectations.

Content Strategy and Copywriting - Techved

Content Copywriting

We create web-specific copy to provide relevant information to users on websites/m-sites.

Marketing Content Creation for User Experience (UX) - Techved

Marketing Content

Our team of experts generate creative content to create an impact on users reading it.

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We can make transformations happen together with our insight-driven thinking.

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Why TECHVED Content Strategy Services

TECHVED assists clients in developing content marketing strategies by conducting extensive research on target audiences, competitors, and opportunities. What distinguishes us is that we provide a full suite of content strategy services in one spot for your convenience. Our team creates effective content that is tailored to your objectives. We'll be there for you at every step of the way, teaching your team best practises and sharing valuable insights to help you increase conversions. We will develop & integrate content strategy for multiple languages, websites/msites, interactive voice response, and AI Chatbot.

Master Content Model

Master Content Model defines how content assets can be well structured throughout the entire content life cycle.

From content type to the structure and relationship that form the basis of content creation and management and publishing, MCM is systematic approach towards a good content strategy. Building the right MCM involves understanding the content thoroughly and determining the right flow and skeleton to not only create new content but also restructure the existing one.

Step 1

Content Marketing Process - Analysis and Strategy

Analysis & Strategize

Firstly, we understand the voice and tone of the brand. We also understand the target audience and their geographical location, socio-economic background etc. to create content which they would relate to.

Step 2

Content Marketing Process - Conceptualization

Conceptualize

After we analyse and understand all the parameters, we brainstorm for creative and innovative ideas which would help us create an impact for the brand.

Step 3

Content Marketing Process - Implementation

Implementation

Finally, we create and implement amazing content that is tailored to user interest while not neglecting the objective of the business.

Contact TechVED for Our Content Marketing Process
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Benefits Of Content Strategy For Your Business

Content marketing strategies enable brand awareness, educating lead generation about what you have to provide, and focusing on how you can assist them in resolving their problem. The content plan not only helps you engage with your audience, but it also produces cost-effective results. We create content for Chatbots so that customers' questions are answered immediately

Why Is It Important

A good Content Strategy tailored as per the users interest, empowers the brand to stand out

A good content strategy creates a great bond and connection between the brand and its users. A well implemented content strategy can prove to enhance the whole communication effort made by a brand to reach out to their audience.

Why Invest In Content Strategy

  • Helps build a rapport with the target audience
  • Give the brand its voice
  • Helps customers understand the brand better
  • Enhances the customer experience

Did you know?

74%

users reported that catchy brand slogans/jingles helped them remember the name of a product or brand.

Brand Recall - Techved

65%

of 25-49 year old’s speak to their voice-enabled devices at least once a day.

Mobile Engagement - Techved

$15

per user is estimated to be the revenue generated from messaging apps, driven mainly by Chatbots.

Revenue Potential with Chatbots - Techved

Source: optinmonster

Delivering Digital Solutions To Global Brands For Over A Decade

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Have a glimpse of the businesses

we have transformed

Digital Transformation of insurance company - Techved
Digital Transformation of insurance company - Techved

Digitally Transformed India's Trusted Insurance Company

Built a seamless customer experience for their digital platform...

Digital Transformation | Content Strategy
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Digital Transformation of SBI - Techved
Digital Transformation of leading Insurance company - Techved

Digitally Transformed Leading General Insurance

Made the entire insurance journey user-friendly and easy to use...

Digital Transformation | Web & Mobile | Insurance
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We Are Here To Help You

Browse through the most frequent questions

What is a content strategy?

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It is a road map for all future content creation that is based on an agnostic assessment of how content can be used to meet user needs. It makes content recommendations based on user needs and future implications.

The effective content strategy will depend on your needs and budget. However, it will contain some best tactics from each of the following stages 


Identify Audience

We identify your audience segments and create empathy maps and content journey maps for those groups. 


Audience Research

Competitive analysis research included at this stage contains search intent for audience, social media monitoring to pinpoint how users are interacting with and discussing the brand, competitors and relevant products/services online, surveys, and focus groups.


Competitors Analysis

We use our experts at this stage to user test your current content and journeys. This stage may also include a comparison of competitor content to your own. 


Strategy Implementation Workshop

We combine all of our research to create a strategic road-map with recommended key tasks to assist you in delivering it.

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According to TECHVED, an effective content strategy must include three key components in order to be successful:

  • Emphasis on the brand
  • User experience
  • Distribution of content

We have our own patented design methodology which is known as 'Design Maturity Model'

We would be happy to guide you and help you. You can send us an e-mail at sales@techved.com and our business team will contact you as soon as possible. You can also call us on +91-9967105359 for any queries.

We swear by quality and time. You can contact us for specifications as timelines depend on various factors like number of pages, complexity of the project, interaction requirements, approval cycle etc.

As a part of our process, our designs are based on a basic user research study and our expertise to ensure the final product is user-centric. However, for in-depth user study and product/brand specific user research we have a dedicated service.

Yes, before beginning any project, we as the best mobile application design company sign an NDA to ensure that you retain complete ownership of your solution.

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