Can eye tracking improve conversion rates?

Yes. By identifying whether users notice key messages and calls-to-action, eye tracking research helps optimize layouts to increase engagement and conversion performance.

Eye Tracking Research and Usability Test

Q: How does eye tracking work?

Using specialized eye tracking technology and devices, gaze patterns, fixation points and scanning behavior are captured to analyze visual attention and user interaction.

Q: What is included in eye tracking services?

Eye tracking services typically include study design, data collection, gaze analysis, heatmaps and actionable recommendations to improve digital experience effectiveness.

Q: Is eye tracking useful for advertising?

Yes. Eye tracking for advertising helps measure ad visibility, message recall potential and placement effectiveness to maximize campaign impact.

Services research and insights eye tracking

Eye Tracking

Clicks tell you what users do. Eye tracking shows you what they actually see! Using advanced eye tracking technology and research-grade tools, we analyze visual attention, focus areas and interaction patterns to improve UX, website performance and marketing effectiveness.

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Remove Blind Spots in Your Experience Strategy

Our eye tracking UX approach reveals whether critical content, key actions and brand messaging are truly being noticed. By aligning visual hierarchy with actual user attention, we help improve clarity, reduce cognitive overload and drive stronger business outcomes.

Laboratory Studies

We provide meticulous observation and analysis, ensuring user behavior is captured with precision.

Real-time Gaze Analysis

We offer real-time gaze analysis, capturing user attention to boost engagement & experience.

Customized Research Studies

Our customized research studies unravel the specifics of user behavior for all your digital assets.

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We can make transformations happen together with our insight-driven thinking

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What Stats Say

Numbers show why investing in eye tracking helps businesses design experiences that are seen, understood and acted upon.

90%

Of information processed by the brain is visual, making visual hierarchy critical to performance

0.05

Seconds is all it takes for users to form a first impression of a website

80%

Of users scan through pages instead of reading word by word

2.6x

More visual attention is given to prominent visuals than to surrounding text

50%+

Improvement in engagement can result from optimizing layout based on attention patterns.

Global Brands We Have Digitally Transformed

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Browse through frequently asked questions

Eye tracking is a research method that measures where users look, how long they focus and how their eyes move across a screen or physical space.

Using specialized eye tracking technology and devices, we capture gaze patterns, fixation points and scanning behavior to analyze visual attention.

Our eye tracking services typically include study design, data collection, gaze analysis, heatmaps and actionable recommendations.

Yes. Possibly by identifying whether users notice key messages and CTAs, eye tracking research helps optimize layouts to improve engagement and conversions.

Absolutely. Eye tracking for advertising helps measure ad visibility, message recall potential and placement effectiveness.

From Concept to Completion

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