Customer Experience helps businesses and organizations understand customer needs, brand interaction and assistance towards their customers and new ways to enhance the brand, marketing strategies, customer experience across different brand touch points, customer satisfaction ratio, customer journey, customer support, etc. The importance of a customer experience design which not only meets but also exceed customer expectation is of utmost importance to brands in this era. It is, in fact, vital to digital strategy and acquisition strategy. The answer to why customer experience matters is because everything in today’s world revolves around the customer. Every service or product is made with a customer-centric approach. The demand for customer relation management employees and consultants is on the rise.