One of the most pressing questions is why customer experience is so critical for any business. Customers today differentiate their tastes and preferences for any product based on their interactions with your company's services.
Customers want to feel connected to their favourite brands, and they want the businesses from which they buy to recognise and respect them. Because customer experience has emerged as the most important competitive differentiator, businesses must ensure that their CX strategies can deliver personalised, pleasing interactions at every customer touchpoint.
These interactions have an overall impact on your customers' perceptions and impressions of your brand. As a result, customer experience is critical to success. Here are some factors that can have a significant impact on your customers' perceptions of your company, and thus positively impact CX