From User Analysis, Brainstorming Sessions & Ideation, we narrowed down key areas that need to be addressed from users perspective
- 1. A hub for users to Buy, Renew, Claim and Track their insurance journey was needed
- 2. Raising and tracking claims was complex and stressful
- 3. People were unaware of the importance of Home and Appliance Insurance.
- 4. In case of emergency, claiming insurance was a challenge for users
- 5. Users did not engage with the app regularly