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We collaborated with Opera to research for a mini version to understand consumer insights and competitor landscape.
Projects
Industry: Software & Enterprise App
Platform: Mobile
Service
Research-led Engineering
Problem Statement
To get an in-depth understanding of the competition and to test their newly introduced mini version of the browser.
Objective
To gain a better understanding of the browser and conduct personification test to understand consumer's mental models.
Understand the elements to increase the engagement and loyalty towards Opera.
Evaluate the usability of the lighter version on low-RAM smartphones.
Analyze user response to personalization on landing page.
To evaluate the need of multiple languages on the browser for Indian market.
We conducted an in-depth research with metro cities users that results in different perspectives to establish product roadmap.
Our research method aided to gain deeper nonverbal insights, resulting in a greater understanding of brand characteristics.
We assisted Opera to understand the Indian market and competitors to introduce engaging features on their mini browser.
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TECHVED established a strong roadmap based on research to better understand Tier 2 consumer behaviour on mobile and desktop browsers.
In-depth research yields more accurate customer insights
Augmented user journey and boosted engagement for buyers and sellers...
Restructured the website and created an interactive user experience...
From Ideation To Digital Transformation
We take care of all your needs