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Analyzed seller perception and behaviour on the mobile platform to obtain real insights from Indian metro users to enhance the overall app.
Projects
Industry: E-commerce
Platform: Web & Mobile
Service
Research-led Engineering
Problem Statement
To gain a better understanding of how sellers interact with the app and whether it meets all of their requirements.
Objective
To perform iterative testing during the development process and ensure that user experience is on track for the sellers.
Stimulate a comfortable environment in different cities.
Understand seller's latent needs while selling their product.
To create an intuitive and user-friendly interface.
Understand the details and data sellers share in their ads.
Analyze the time taken to post about a product by the seller.
To tackle platform performance and responsiveness issues.
We conducted simulation testing to imitate real-world processes and create a content that engages customers when they sell/purchase.
We assisted in understanding the right information type and depth required by the seller while posting a product advertisement on OLX.
We put the seller's preferred communication channels for communicating with buyers on OLX to the test.
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TECHVED collaborated with OLX to better evaluate buyer and seller perceptions on the mobile platform to create a better experience.
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