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Validate Axis Bank’s new website design, test the usability of their digital platforms, to boost engagement.
Projects
Industry: Banking
Platform: Mobile
Services
UX UI Design | Research-Led Engineering
Problem Statement
To gain a better understanding of what users expect from the new website design and to test usability across all digital channels.
Objective
To provide a stronger understanding of their customer expectations and build better strategies to engage customers.
Cross selling products like credit cards, debit cards, etc. to banking customers through online platforms.
Catering to the premium customers & understanding their needs and requirements.
Personalizing the overall user experience on the website.
Analyzing and enhancing the design to improve user interaction.
We tested, analyzed and solved the shortcomings of the new prototype. This helped to save a lot of time as well as money.
We discovered the optimum points of contact where there is a higher likelihood of cross-sales. This increased conversions and revenues.
Our in-depth analysis helped them meet user expectations, which resulted in high demand for the product.
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TECHVED evaluated the usability of their m-site and website. We validated the new design and discovered more effective ways to engage with customers.
A seamless and engaging internet banking experience
We deeply customized and personalized the UX/UI design and the user journey...
Simply scan card & track all your banking activities instantly
From Ideation To Digital Transformation
We take care of all your needs