Top 4 implications of Conversational AI in the Metaverse
The global Conversational AI market is expected to grow at a CAGR of 22% between 2020-2025, reaching nearly $14 billion by 2025. The adoption rate of AI powered Chabots is predicted to double over the next two to five years. Also, with Internet Explorer shutting down in 2022 and Web 3.0 emerging with the Metaverse, we can say that the next evolution of the digital world is here and it is here to stay – Metaverse. The Metaverse is a virtual platform where people can carry out their daily activities and tasks like working, studying, shopping, living etc. all in a 3D virtual set up. It is completely immersive and it allows its users to coexist and live in it and not just interact with it. This means that people can be in the Metaverse in their own imaginative world irrespective of whether they interact with one another. Technologies like Augmented Reality (AR), Virtual Reality (VR), Artificial Intelligence (AI), Blockchain, Cryptocurrency, Machine Learning etc. power the Metaverse and are known as the accelerators of this virtual platform. In this article we will talk about the future of Conversational Artificial Intelligence (AI) in the Metaverse and its top 4 implications.
The need for Conversational AI
AI powered conversational bots are built to give people a real human-like interaction and engagement experience. One of their main USP is that they interact with users in the most human like manner possible. Brands around the world have leveraged AI powered Chatbots, Voicebots and Videobots as engagement initiatives for their brand communications. The best part about AI powered bots is that they are accessible anywhere and anytime. This can be considered as the most cost effective and efficient tool to boost customer engagement and increase customer satisfaction.
The 3 Kinds of AI Powered Conversational Bots
1. AI Chatbot
This is a software application that helps conduct online chat conversations, it generates automated chat based content flows as per the users input. Chatbots are driven by Artificial Intelligence (AI), Natural Language Processor (NPL) and Machine Learning (ML) and are known to be quick query resolvers for customers on their fingertips.
2. Voicebots
This allows users to speak to the software application in an Interactive Voice Responds (IVR) like format. However, in this case the users do not have to go through a waiting line, listen to menu options or press number keys on their device to input their entry, they can just speak to the bot directly and get replies in a human-like voice. This makes it quick and hassle-free for people to connect with businesses.
3. Videobots
This goes beyond chat and voice, and allows users to have face to face conversations with the interface on their laptop, desktop, mobile or tablet screen. It is a software program for simulating real human conversations with users. Users can either type in or speak out to the bot on their screen while the video remains on. This is known to be one of the most trustworthy forms of conversational bots.
Top 4 implications of Conversational AI in the Metaverse
1. Intelligent upselling of digital products and services
With the help of AI, businesses can gauge their user needs and train their bots to communicate with users in a way that is more personalized. These bots can refer products and services to users based on their digital behavior and can be considered as a very accurate tool to suggest users products and services they need or want. In the Metaverse, conversational AI bots will have the advantage of engaging with users in an immersive and 3D environment which means that now they will be even more humanized and efficient. The customer experience and problem handling skills of bots will be much more polished and effective in the Metaverse given the nature of the platform.
2. 3D virtual avatars for brands
Influencer marketing is considered to be one of the most effective methods of marketing a brand to the audience and in the Metaverse brands can leverage the benefit of digital avatars which will be three dimensional and more human-like. The core essence of AI conversational bots is that they have the ability to have real human-like interactions and conversations with the audience and the Metaverse platform itself is built with a vision to give people the most real like environment in a virtual set up. Brands can make unique and creative AI powered avatars that drive real human like conversations with the audience like never before.
3. Providing high end customer support
Since the Metaverse is a relatively new concept for the world, people will require hand holding during their initial days on the platform. This means that the Metaverse will require effective and conversational customer support assistants to help people navigate through the platform. These AI powered conversational assistants will not be two dimensional, instead they will be three dimensional which leads us to think that users now will be able to actually see, feel and have face to face conversations with the bots in a more human-like manner from the comfort of their couch.
4. Conversational AI workforce in the Metaverse
With the emergence of Metaverse, brands have already started making their presence in the form of fashion shows, stores etc. and with more and more people wanting to experience the Metaverse the volume of traffic on the platform is expected to rise at a rapid speed. In order to fulfil duties and responsibilities, businesses could opt for AI powered conversational bots as resource and workforce. They will be more efficient and productive.
Closing thoughts…
While AI driven conversational bots have their limitations, they also come with an abundance of benefits and perks. The world is evolving from Web 2.0 to Web 3.0 and AI powered conversational bots will now be able to unleash their true potential and capabilities. Their human -like conversational skill along with the ability to capture user behavior will definitely prove to be very beneficial for the Metaverse platform.