User testing is the process of having a group of people test a product or service in order to assess its usability, functionality, and user experience. This process helps companies identify areas of improvement, identify user preferences, and refine their product design.
The process of user testing typically includes recruiting participants, providing them with basic product information, asking them to complete tasks or activities using the product, and then evaluating their feedback. This feedback can be gathered in the form of interviews, focus groups, questionnaires, surveys, or other qualitative and quantitative methods.
The feedback from user testing helps companies better understand the needs and preferences of their users, identify areas of improvement, and make changes to the product accordingly.