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Kotak 811 is the new age banking app with the main focus on customer acquisition through a digital platform. TECHVED collaborated with Kotak to create a seamless experience and to provide an intuitive interface. Our focus was to match their brand vision of being the most trusted and preferred financial service provider. Along with that, Kotak came to us with a notion that the bank account opening should be made easy for customers of all the strata of the society.
With a utilitarian and human-centered design and approach, TECHVED managed to break new grounds by providing a platform to open bank accounts using their online identity.
Digital first approach along with process complexities posed as a challenge which was solved skillfully for the culturally disparate audience by TECHVED.
We embodied a collaborative design approach, keeping RBI guidelines in mind, excorticating all the complexities of account opening process and provide a highly secure experience.
The Kotak 811 app turned out to be a one-stop app for all the banking needs especially customer acquisition. As a result, the app downloads skyrocketed.
Better conversion online Significant uplifts in form submissions increased due to an improved eyepath.
Time spent onsite More visitors drilling down deeper into the site quicker and acting on the calls to action.
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