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TECHVED was tasked to conduct user researches on various digital assets which cater to their ecosystem of Consumers, Architects, Contractors etc. We identified friction points on various UX parameters and provided solutions for improving experiences.
TECHVED completely immersed itself in the process, conducted far-reaching research with different strata of people and in two metro cities to identify the pain points.
Showing agility, TECHVED pinpointed the wearisome area which can be executed for an augmented user journey in the current digital assets.
The results were an amazing set of insights and opened a plethora of opportunities for Asian Paints team. It also led to deriving decisions from analytics and consumer behaviour.
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