The effective content strategy will depend on your needs and budget. However, it will contain some best tactics from each of the following stages
Identify Audience
We identify your audience segments and create empathy maps and content journey maps for those groups.
Audience Research
Competitive analysis research included at this stage contains search intent for audience, social media monitoring to pinpoint how users are interacting with and discussing the brand, competitors and relevant products/services online, surveys, and focus groups.
Competitors Analysis
We use our experts at this stage to user test your current content and journeys. This stage may also include a comparison of competitor content to your own.
Strategy Implementation Workshop
We combine all of our research to create a strategic road-map with recommended key tasks to assist you in delivering it.
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