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A usability study was conducted with business owners (B2B) and preferred customers (B2C) from across India to enhance the overall experience.
Industry:
E-commerce/Marketing
Platform:
Website & M-site
Services:
Data Gathering, Usability Testing, and Design Solutions
Services
- Client Feedback
This research helped us get an in-depth understanding of what our users want and then take the required steps to enhance their experience with the brand.
Problem Statement
To understand needs, expectations and pain points of B2B and B2C users. Also, to understand user behaviour on the website while registering and purchasing products online, especially during group purchase.
Objective
To create a one-stop shop for the existing users ( South Indian, domestic, and NRI users ) increase the traffic on the application, enhance the overall.
We provided a detailed understanding of problems associated with the purchase journey on both the website and M-site.
We provided solutions to enhance the usability of the website and M-site designs in accordance with the research insights.
We identified the behavioral difference among different age groups while they made online purchase.
We identified measurable difference between behavior of business and retail users which helped us take appropriate decision
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We can make transformations happen together with our insight-driven thinking.
Everything is good total, I likes the whole app, It was really good I saw lots of things which are more easier and user friendly, the ordering part and delivery option provided is completely in new way.
The changes what we were expecting has meet and the main thing its user friendly.
Ye website bhout user friendly he, muze homepage bhout accha laga sab chize clear thi. ye easy to access hoga argar koi naya PC ya ABo bhi ata he to easily register kar sakta he.
For the new person registration will be very easy.
I liked the address, payment options and the categories were very good it is as the expectation. I liked the menu option everything is their in it.
It was easy to do all the journey any new person can also easily access the website.
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