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Krispy is an on-the-go entertainment app by Hindustan Unilever. The app is targeting young audience who want to download and watch videos with an opportunity to earn cash back. TECHVED's task was to make an app with a user-centric design approach intended for a premium digital experience for Tier 2 and Tier 3 Indian cities. Thus, enabling users, even non-tech savvy, to have exceptional and seamless entertainment.
User engagement is important to promote familiarity and brand loyalty. We at TECHVED achieved it with the Krispy app through the systematic content blast.
With the use of TECHVED's patented Design Methodology, we succeeded in achieving an efficient and modern navigation design, further augmenting user engagement.
TECHVED's contemporary yet visually appealing content layout acted as a perfect catalyst which kept users hooked for hours.
By means of a cognitive model approach, the newly launched app proved to be a great success story with a rating of 3.6 on Google Play Store. HUL continues to serve people with its digital entertainment app, thereby strengthening its brand loyalty.
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