RESEARCH IN URBAN AND RURAL INDIA
IN-DEPTH RESEARCH

Research in Urban and Rural India

TECHVED completely immersed itself in the process, conducted far-reaching research with different strata of people and in two metro cities to identify the pain points.

AFFINITY DIAGRAM ANALYSIS
IN-DEPTH RESEARCH

Affinity Diagram Analysis

Showing agility, TECHVED pinpointed the wearisome area which can be executed for an augmented user journey in the current digital assets.

RESEARCH IN URBAN AND RURAL INDIA

KEY TAKEAWAY

The results were an amazing set of insights and opened a plethora of opportunities for Asian Paints team. It also led to deriving decisions from analytics and consumer behaviour.

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