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Conducted usability audit in metro areas to improve engagement and boost conversion for their m-site
Projects
Industry: Finance
Platform: Mobile
Services
UX Recommendations | Usability Audit
Problem Statement
To identify the pain points of users in big cities and determine the problems that leads to dropout and low conversion rates.
Objective
To understand which information is most important during the taxation and non-taxation phases to boost conversion & simplify the platform.
There was low drop-outs rate and engagement.
There was no optimization for the pre-login on their m-site.
Recognize the issues that metropolis users are experiencing.
To determine the information's priority during the taxation and non-taxation phase.
We conducted a detailed analysis to identify metro city users' pain points and simplified their tax filing journey.
We audited several clickable prototypes to discover the pain areas & boost the drop-outs and conversions.
After a thorough analysis, we developed an engaging content information for successful tax filing.
We simplified the journey during the taxation and non-taxation phases and built a user-friendly journey.
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TECHVED identified and address various problematic areas through usability audit and paved the way for better user engagement.
Streamlined the tax filing process for a better user experience
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