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The blog discusses the concept of antipersonas, which is an innovative approach to marketing and customer engagement. Antipersonas allow businesses to understand the negative aspects of their target audience by creating a well-defined representation of their customer pain points and frustrations.
This article will define design sprints and look at their context. After that, we'll go into their five-day format and discuss the advantages and disadvantages of the design sprint approach.
A small interactive response to your activities on web pages and applications are called micro-interaction.
Antipersona And Brand Loyalty: How To Win Over Your Customers
Design Sprints The Basics Of UX Design For Beginners
7 Most Interactive Micro-Interactions For Your Digital Product.
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Read about what’s trending on UX, AI, AR/VR, IOT and much more
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We expertize in enhancing user experience by responsibly implementing sound interactions in websites and apps.
The web plays a crucial role in connecting the world to information, services, & other opportunities
Regulations and compliances are the setups in conjunction with the industry standard..
We all subsist in a vivacious age! Businesses hither are digitalized and advanced with design thinking.
Farming is the oldest occupations of India where the farmers are the leading producers..
Businesses across the globe are shifting the paradigm towards digital transformation. It’s a safe bet that the digital growth in every industry will multifold by 2025.
Each industry has its own identity, that’s how the term BFSI came into being..
In order to build an ideal website, number of factors are considered...
Artificial Intelligence (AI) has become the most talked about technology.
Scarcity is the psychological bias that makes us place a higher value on things that are in short supply.
India has seen an addition in the number of startups and is strengthening its position as one of the largest startup ecosystem in the world.
Snapchat made design alterations which changed the UX of the entire app. The move was made to streamline stories...
UX is a buzzword that has made rounds in the design world, advocated and embraced by designers...
Psychology plays an integral part of user experience design. Designs lose their functionality if they fail to serve the users well or provide a negative user experience.
Last year we observed a lot of trends in UX. New technologies emerged and infused with User Experience. New elements became prominent and a few old and forgotten ones resurged.
Augmented Reality is the new wave that is sweeping the digital world. With most of the big tech companies...
Thomas Baekdal, a writer and a media analyst, tweeted about the placement of cheese in Googles...
Internets biggest company has now set foot in the burgeoning market of payment wallets in India.
Everyone on social media, be it on Facebook, Snapchat, Instagram or Twitter, is talking about the Sarahah app.
One trait that all humans possess is the conversational nature. We tend to get in a conversation on topics with like-minded people...
There is an erroneous perception in the UX community that if your method is qualitative, then numbers somehow cannot or should not be used.
With the invention of mobile operating systems, developers have been busy creating apps that can work in sync with its latest versions.
Mobile Design patterns help in fixing most of the problems during web development. Knowing all the right patterns for mobile ui design...
UX - For those who are tech savvy, this may be more than just two alphabets written together and for those who aren’t aware of it...
Diwali The names itself brings in the excitement of lighting traditional lamps all over the place...
How would you define a good website? The one that has good designs and graphics, the one that has better content...
Be it a mid-sized business or a start-up, the function of a UX designers or probably their roles are often misunderstood or unclear.
This blog post is about what precautions you should take while designing a new mobile app as far as design is concerned.
What makes great products stand tall amidst the mediocre ones? It’s the story or the intent that they bring along.
The right way to find out how efficiently your product works is to see people interacting with its functionality.
Now that we are in the era of mobile phones, ignoring the user experience perspective of this marvel is truly out of option.
There are multiple interesting stories revolve around professionals who belong to prominent companies for ui design India.
When conducting mobile usability testing, certain criteria have to be checked as not every product will have similar function...
To deliver a clean, clutter-free and usable website or mobile application along with an effective user interface, it is imperative to carry out...
Users look into any product or service expecting a level of honesty from its developers. Things that are introduced...
Prior launching any ecommerce website, the most crucial part is to test for its usability. Usability testing includes evaluating the features and functionality of the site.
Delighting a customer is when Delivering a WOW Experience along with product” with this mantra UX is an inevitable buzzword ...
Users are the core livelihood of a companys products and services. Users come with various needs and wants...
Designs are to Delight. Ensuring a memorable journey for the consumers is our responsibility as designers...
A good User experience strategy can give your customers happiness and make your business successful.
compiled statistics and quotes, supporting the usability argument for website redesign, are grouped into these benefit...
By Dabney Gough and Holly Phillips on 2003/06/09. “If you are considering using this technique, it is a good idea to consider the pros and cons before diving in.
Women are splendidly kicking it on in all fields today, be it the corporate world or the sports ground, the glamour world...
Technology has bestowed us with many comforts and luxuries, and made life way easier for us today.
User experience is an indispensable part of software development and has an immense impact on the success of the software.
Business Leadership Awards 2013 (News release report) Source: Worldwide Achievers Pvt. Ltd
In today’s life we thrive solely on the products, services and various facilities that are available to us thanks to technology and development. We should be thankful for all the inventions...
The other day whilesurfing the internet I happened to realize how usability of a website could vary from cinch to complex. Browsing some of the sites was a cakewalk...
It’s funny that earlier I wasn’t aware about the difference between a website designer & a UX designer and today as a...
I have been quite enthusiastic from the moment I decided to move to Mumbai - a city where people from every corner of the world are dwelling; says a friend from Mumbai. I also heard it is the economical hub of India.
When overhauling a User Interface, what do you think are the most critical bits of information!!
If you have an e-commerce website, it is most important for you to grab the attention of lots of visitors and turn...
While men and women can reach similar conclusion and make similar decisions, why there is still gender difference...
Banking services stops not only with the websites. It is one among those sectors which has different delivery channels...
Imagine yourself waking up to the chirping of birds and warm sunlight illuminating your face. What a lovely day it would be!
Users generally prefer designs that are fast and easy to use, but satisfaction is not 100% correlated with objective usability metrics.
PopCore: A system for Network-Centric Recommendations is a research thesis by Meethu Malu, Sr. UX Designer at TECHVED Consulting.
Good design is simple, beautiful, and easy to use. It creates a sense of purpose and of place. It anticipates and...
To decrease the file size and to make the website lighter use backgrounds that can be repeated vertically, horizontally or both.
Important things to remember for UI developers & Software developers while writing HTML..
Important things to remember for UI developers & Software developers while writing HTML.
Having worked for over a decade and 5 years of operating my own business and after having met numerous clients, I am probably a tad bit...
Why We Love (or Hate) Everyday Things by Norman explains “How important emotions is to everydays life”.
User research has become increasingly popular in India lately with strong penetrating roots of technology in the daily life.
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