Understanding Consumer Insights and Competitor Landscape

Opera with its launch of mini and lighter version wanted to get consumer insights on the browser, vis-a-vis the competitor landscape. Brand attribute and personification tests were conducted to get deeper mental models of consumers.

IN-DEPTH RESEARCH

Metro and Tier 2 City testing

Meeting and gathering information from users in Metro and Tier 2 city helped achieve a spectrum of diverse insights which helped Opera in creating a product road map.

IN-DEPTH RESEARCH

Personification tests

Personification tests helped assimilate deeper non-verbal insights, which assisted in better understanding of brand attributes and perceptions.

Key Takeaway

Opera could benchmark its products against its competitors and define a clear road map. It could also understand the Tier 2 consumer behaviour when operating on a mobile and desktop browser.

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Understanding Consumer Insights and Competitor Landscape

Metro and Tier 2 City testing

Personification tests

Key Takeaway

View other case studies

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