Persona Creation
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What is persona and scenario?
User personas are fictional characters representing a set of user profiles from the target group. These personas when put in different scenarios help us to understand tasks from a user’s perspective. We can understand the limitations in the product through interruptions in task flow.
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What is User Profile?
User Profiles are attributes of people who will use or buy your product. Creating user profiles narrows the field and defines user requirements in detail.
How can Personas help?
Personas are fictional characters carved out from the identified user profile. They help in understanding attitudes and goals of users. They also help in understanding scenarios in which users interact with the product that is being designed.
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Understanding tasks from a user’s perspective is vital to creating a successful design. Inaccurate business assumptions about the end user and how they perform tasks result in websites, software and products that can baffle users and deter potential customers. We, at TVD, apply task analysis to fully understand user goals and create profiles to categorise prospective users in terms of their knowledge, motivation, experience and demographic factors.
The user profiles and personas can be created by the following methods:
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Interview Stakeholders
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Study Web Analytics
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Interview Users
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When should one make personas and scenarios?
After the research has been completed and user is rightfully understood personas can be made to represent them and these personas can be put in different scenarios to understand the task flow.
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Our Methodology
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Categorizing and dividing user group into similar user profiles based on their personality and daily routines.
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Our Deliverables
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Report which will include different persona in various scenarios and its analysis
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Task flow will be proposed according to the analysis.
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Final presentations of findings, expert insights and recommendations for improvement of the product/service features and task flow.
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Key Benefits
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provide guide in making various decisions about a product, such as features, interactions, and visual design.
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Solutions can be proposed by determining how well they meet the needs of individual user personas.
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Features can be prioritized based on how well they address the needs of one or more personas.
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