UX Design Case study of South Indian Bank

Understanding business Eco-system and users need

We did an end-to-end analysis and narrowed down key areas to address for a seamless and engaging user journey.

1.
App was not centric to the target audience
2.
Did not cater well to NRI users
3.
Not intuitive and difficult to use
4.
Application was only from a functional point of view
5.
Not personalized and engaging

Ideation

Brainstorming

We pinned down required remedy by business and users

We helped them understand different user personas and expectations to enhance their digital experience.

Defining Experience

We created an intuitive journey, enabling the users to easily navigate, browse, locate and use features on the app.

Intuitive Design

We analyzed the target groups, curated their distinct user journeys, and integrated the three ecosystems (South Indian, Domestic, and NRI) in the existing application.

Connecting Overall Ecosystems

Check Out Our Innovative Solution

We employed Design-led Engineering and created Mobility solutions for different ecosystems to integrate the journeys in the existing app.

Our Redefining Impact

Our version of South Indian Bank app redefined banking experience for all the users and became a one-stop app for all banking needs

Simplified the entire user journey
Ehanced customer satifaction
increasing app traffic and app transactions multifold.
Highly engaging, significantly reducing the drop out rate.

Increased Customer Engagement

Personalized banking experience

Simplified user journey and experience

Easy to use Easy to use and intuitive

What actual users say

Ganashyam Thanathingal

4 February 2021

Best and easy. May look difficult at first time. Much options in this mirror+ app may trouble people, but you if scroll around and give some time to study abouy this app,it will be easy to use. A good app for banking and digital payments

Kavan Palangappa

4 February 2021

I really like new UI design and new user experience, for the older version I had given 2 star. This version deserves 5 stars

Raji Pathrose

March 3, 2017

The app is really awesome to use....we can make payment of utility bill which makes it the best.

Abhilash Gopi

11 December 2020

With the new look app from SIB, I also found it loaded with a host of new relevant features. It did made us redo past transactions and history but once began using it; find that it is awesome. Good work.

Tuttu Tom

January 5, 2021

Nice friendly and easy effective application..kudos sib mirror plus convenient for usage Great application

ALLAN AUGUSTINE

11 February 2021

Very good experience very easy to use can pay your electricity bills, mobile recharges etc etc better than Google pay, sbiyono and phone pe just go for it SIB Mirror 100% Safe and best am ALLAN AUGUSTINE From Trivandrum