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Market Study
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What is market research?
Market research is conducted to gain market information - demand/supply situation, product prices, market trends- the upward or downward movements of a market, market segmentation- the division of the market in sub-groups according to their gender, personality, technological awareness etc. and finally competitor analysis -to know the strengths and weaknesses of current competitive product/services.
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When should one carry out market research?
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At the beginning ,before the launch of the product/service
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Or once the market is not responding to the product as it should have, when there are declines in sales.
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Our Methodology
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Questionnaires
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Focus group discussion
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Surveys
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User Pulse survey
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Trend Analysis
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Our Deliverables
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Report which will include all the statistics, graphs, polls that are derived from the research
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Final presentations of findings, expert insights and recommendations for improvement of the product/service positioning. These findings will be accompanied with proper photos, audio and video proofs.
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Key Benefits
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Helps the company know where exactly the new or existing product/service fits in the market
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what the mandatory terms the product/service has to fulfill
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Helps clearly understand competition scenario and helps develop features so that the new product can gain an edge above the existing products
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What will be the most effective way to market the new product
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